Today’s Question (Organic vs. Paid)

Do you prefer to start with paid search or natural search?
There are some major differences between Paid Search and Organic Search. A notable difference is that with
Paid Search, one can (and should) advertise on a wide variety of key phrases (at least in the hundreds) and
track the results of their efforts on a key phrase by key phrase basis. With Organic Search, one should focus on
a small set of well trafficked, effective key phrases.